The Dream Interview

We’ve all been to interviews. Most of them have probably been quite mediocre. Some of them you might not even remember. But then there are the ones that really stands out. Both the really bad ones and the really good ones.

Now,to try and find out what the dream interview would look like let’s first take a look at what parts that might just be the main ones..

The first impression is always important (interview or not, am I right?). From both sides.
You as the interviewee and the person interviewing you. If either of you is late that could be an issue, but it doesn’t have to be a big deal. But it does give a rocky start to the interview.

Next thing is preparation. Again on both sides. Has the person interviewing you read up on your previous experiences? Have you read up on the company you’re applying to work for?

Now the main thing, according to me, that decides if it’s a bad or amazing interview is the chemistry between you and the person across the table. If the chemistry isn’t right and you maybe even dislike the person across to you – it’s not a good sign. Again, according to me.

Ok these are according to me the three main parts to an interview.
But then we have the classic feeling that you’re, when being interviewed, being judged. Like you’re on Idol or ‘whatever-country’-got-talent show and you must impress all of the judges all the way. Don’t say the wrong things, make sure you don’t have any of that delicious lunch still stuck in your teeth, don’t think too long before you answer a question but don’t answer too quick like it’s been rehearsed etc.. Oh the pressure.

My dream interview would be where the company tries to impress you. They try to show off, they want to hire you and they tell you how much you can accomplish there thanks to your amazing experience and so on. I’m sure there are people out there who has had these interviews. Sadly, I’m not one of them. Yet.
What I have had is managers begging me not to leave. Asking if there’s anything in their power to make me stay and turn the new job offer down. That is also very nice and boosts your ego. But I’d like to see what my dream interview would be like.

So if you want to impress me, if you want to assure me of why I should come work for you – Don’t hesitate to get in touch 🙂

Then we have the interviews of nightmares. But I think that’s another post on it’s own.


Are Goals Really That Important?

I’ve wanted a successful career for as long as I can remember. But what does successful mean?
For me – I’ve wanted to become that woman other women look up to, turn to, look to for advice, get inspired by and so on..
But why have I wanted, and still do want, this? It’s all down to sense of self, recognition, affirmation, acknowledgement and aaall that comes with it. But also because I enjoy to get things done. To move from A to B. To see results (preferably sooner rather than later). As then I feel like I’ve accomplished something. I have made something happen. I have been a part of that super successful project. I did it. I have something to show for myself.

But what is it that drives me? And how do I get there?
Responsibility in the workplace is definitely one thing. But a part from that I just want to be able to live a good life. Take care of myself, be independent and also be able to help the people close to me if they are in need. I think that drives me more than anything. Thinking back to when I was younger and just started my career I now believe I was more excited about the status of having a career and being successful in other people’s eyes. I am happy that has changed.
But I’m also happy I went through those thoughts and learned how to set goals for myself. The goals can always change. I think the important thing to remember is to have goals. Any goal. It doesn’t matter how small or insignificant they may seem, as long as you have a goal you will have a much easier time going through the hard shit that comes along your way. Excuse my language.

Like I said, setting goals are something that makes it that much easier to see where you’re going. To put it down on paper, or in an app or whatever works best for you, to actually put words to your thoughts makes the biggest different. As all of a sudden it’s out there. It makes it that much more real and also it’s the first step for you to actually reach that goal. Now all you need to do is to put in the work for it.

One of my main goals right now is probably pretty obvious if you’ve read my previous posts – To find a job. But not just any job. A job that I like, or love even, and that can support me, my puppy and help me to start the life I’d like to lead.
One way for me to try and reach that goal and tick it off the list is this blog that I’ve started. So for me goals are definitely important. It is what makes me move forward.
What is your next goal? And what will you do to make it happen?

How To Make a Change

Here I am.
One and a half month into being unemployed.
As you can imagine I’ve applied for jobs. Some of which I would actually imagine being my dream job.
I’ve changed my CV hundred of times and I’ve read hundreds of job ads.
What comes to my mind and kind of sparked the idea to my little blog series here is:
It’s 2016 people! We have to find a new way to recruit new talents. We have to find a new way for talents to apply for jobs.

This post will just depict my own experience and mainly some of my own thoughts on how we can all work towards making a change in the way we recruit and search for jobs.

I think the recruitment industry needs to be shaken up. Something new has to arrive. A few years back it was really new and cool with video résumés and applications. I’ve seen really cool Pinterest CVs and even more creative ways to apply for jobs. But few of them here in Sweden. I think we have fallen behind and I think we are all missing something because of it. Both employers and future employees. 

Wouldn’t it be really cool if everyone did their very best, got help with tapping into their own creativity and applied for a job at their dream company, the way they wanted to? And for companies to open up more and maybe not be so… Square. If you know what I mean? 

Most job ads today that I’ve seen look the same. And with that I am guessing most applications look the same too. Wouldn’t it be great if you would hire someone based on their creativity, experience and ambition? And wouldn’t it be great to apply to a company where you know you would do good, scratch that, great things? And not having to be put in a box. Not having to be labelled. 

I think we all need to start thinking outside of the box. Employers, recruiters and future employees alike. We all need to open our minds up to new and far more creative ways to post a job opening and to apply for jobs. And I would love for recruitment agencies to actually be a part of that. To not only help the companies find the right person. But to help the right person to show just how much they can do. We need recruitment agencies that work more for the people applying than they do for the company employing. 

Imagine having a recruiter actually help you to optimise your application to perfection so you can truly tap into your own way of being creative. Amazingness! 

That is how I believe we would make a change. 
*simply just talking about Sweden and my own experiences while applying for a job. Do you have a job for me? 

Are You My New and Amazing Manager?

Are you open minded?
Are you supportive?
Do you like to push your colleagues outside of their comfort zone as you know that is where the magic happens? But also allow them to stumble and help them get back up?
Do you love to help your colleagues to take the next steps in their careers?
Do you like to laugh?
Are you able to be silly but also be serious in the workplace?
Do you have high standards of delivery?
Are you a non judgemental person and think that every person on this planet deserves a good life?
If you can say HELL YES to all of the above – Hello, you are my new manager!
(or at least to some of it, let’s be real folks)

My name is Sofia, as the URL and name of my blog kind of reveals.
I have recently come into a position where I get to choose where to go next and in what direction my life will be going. Yes, you guessed it – I’m unemployed.

You are my golden ticket back to the life of early mornings, daily routines, meeting new faces and seeing new places, in not so many words – You are my ticket to a new job and career opportunity. And that’s why I love you.

Here’s what you’ll do:

– Read my previous blog post
– If that tickles you, send me an email to
– You can also tweet me @sofiaeiw
– Or connect with me on LinkedIn
and explain what you have to offer and why I should want to come work with you.


Ok. That’s all for now but stay tuned for more on the same topic*

*hint: I’m looking for a job, get it?


When Can I Start?

I had the fortune to become unemployed mid June this year.
Yes, it is a massive struggle. Yes, it is a big challenge, Yes it is very scary. But I think in a way it is the best thing that could ever have happened in a way.
Now I can start to really look for a job that suits me. That I Love. A job that will be more than just a job for me. Somewhere I like spending my time day in and day out. A place where I can develop my career and help develop my colleagues. Somewhere I will be heard, seen and appreciated for what I have to offer.

And what is it that I can offer you, my next employer?

I am an amazing Customer Advocate. I truly believe that without a customer service mindset across the board you won’t have a product that users find easy to use and you won’t get any sales. Without sales you won’t have a business. At least not for very long. It’s just as simple as that.
I love to see what can be improved, tweaked and changed in existing processes, in the product, on the website, in user manuals and in every step of the users journey. I am good at creating new processes. New ideas come easily to me and I love to give customers the very best experience possible.

I’ve been working in the digital space for many years now and am very comfortable in it. I’ve trained people (both externally and internally) on the basics of SEO and why that is important, Social Media, tonality, security, governance, various platforms and what main KPIs you would want to look at when starting your digital journey as a company.

All in all I am a good catch. I’m not even trying to funny here folks. I know I’m good at customer service, great at it even, and all that comes along with it. And now I’m ready for my next step in my career.
So my question to you is – when can I start?

*only looking for opportunities in Stockholm, Sweden or where I can work remotely from my home.